I‘m old-school. A dinosaur. Sixteen years in the making.
Throughout time, I‘ve been a website designer writing code in plain text, a CSS lover fixing browser bugs with awkward hacks, a UX designer trying to convince stakeholders of the importance of customer research, a product designer changing CEOs’ minds to build outcomes instead of features, and a mission-driven startup founder trying to redefine social media by redefining its business model.
But then, one morning, I questioned my entire work foundation. Do I need to keep climbing the career ladder? How can I rearrange my work to fully align with my life aspirations? The answer to the first question was a resounding no and an immediate sense of calm. The answer to the second question is what you see on this website.
I decided to stop walking a thin line between maximum productivity and potential burnout. So instead, I took a different approach. I no longer felt compelled to pursue executive positions but embraced what I truly enjoyed doing—simplicity in creativity. Such an approach helped me narrow down my creative services while making my work more impactful to clients and more enjoyable to me.