Specializing in young audiences, Récibook creates audio experiences to increase customers’ brand awareness by adapting original written work or inventing new stories. All that magic happens by a big bunch of artistic directors, musical engineers, writers, and actors on the remote island of Mauritius.
A brand such as Récibook should shout joy, creativity, and childish curiosity. While the team behind the company is nothing less than that, their brand identity and website as a critical marketing channel were misaligned with their company culture and service offerings.
Not an ordinary brand
So I went with an unordinary approach to the logomark: From opening doors to a world of wonder and humanoids emanating a rainbow-like wave of joy to a few constructs of a treehouse.
But the answer has been hiding in plain sight—a microphone holding audio wavelengths, which could be easily animated to reveal its meaning through motion.
Child-like illustrations and doodles
Lots of them. And for that, I requested the help of my fellow countrywoman—Jovana Trajanova. Her background in the arts made this task a breeze. So, we went all in using this visual language throughout the website and other marketing materials.
A website that is playful and accessible
When you combine the free-form artistic approach from Jovana and my mathematical grid-like approach to designing layouts, you end up with a wildly playful website that also fully abides by web accessibility principles and is painless to code.
This collaboration went perfectly. Zlatko is both a strong proposer and a good listener. His professionalism is constant throughout the process, from the format of the deliverables to his responsiveness and availability.