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Always love to work with entrepreneurs who set a strong creative foundation for their business from the get-go. Such was the case with Taylor Gregoire–Wright. We worked on building a coherent brand identity that expands way beyond logo, colors, and typography, and topped it off with a CMS-powered website, built to scale to an ever-growing repository of new courses, training, and articles.
His new brand called Ontologize is positioned as a trustworthy source of expertise, offering premium quality courses and training for Palantir‘s Foundry enterprise software ecosystem—software for large companies and governments.
Exploring a winning logomark
The guidelines were for the brand identity to feel austere, digitally enhanced, with limited, but punchy colors. Combining those two is a bit unintuitive, and challenging, at that. But the best creativity results sprout when setting up unexpected restrictions.
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A hidden keyhole to unlock knowledge
After a few iterations and fine-tuning, we choose a logomark that has just the right amount of lines so it doesn‘t turn into a blob when applied to a tiny size. But the most important part is the hidden keyhole, to allude to the metaphor of unlocking new knowledge. Can you see it?
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It comes with a logo guide
Combined with slides that explain how to properly combine the logo with colors, typography, photos, and iconography.
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A website that feels personal and professional
Just like the brand identity, I continued with the same playfully restrained creative approach to the website as well, allowing an expressive nature without sacrificing legibility.
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An online hub for training, courses, and articles
Thanks to Todor Dimov, who pushed the limit of Webflow, we built a flexible and customizable way for reading materials to be added, managed, and discovered by customers on the website, as well as the internet overall. That meant, a heavy focus on SEO, readability, and discoverability.
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A template for presentation slides and user flows
Before calling the project done, I also designed a templating system for presentation slides and user flows that Taylor—the client—could use in his video materials, ensuring that the brand expresses itself consistently across all marketing materials.
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The moment I discovered Ensage I knew immediately that it would be the right fit for what I’m seeking. It was like meeting a person who can express your thoughts and feelings more aptly than you can.