The naming problem
Everyone‘s launching something.
Almost no one is naming it well.
It‘s a multi-dimensional process of thinking, feeling, and imagination. Ignore one, and you introduce friction. Ignore several, and the brand carries the weight for years. Sometimes, it can even make or break your business.
My speciality is to bring those forces into a highly detailed report that explains the reasoning behind each name, so you can decide while seeing the present and future impact of it.
Analysis across 8 dimensions
Strategic alignment
Market distinctiveness
Linguistic flexibility
Domain availability
Trademark orientation
Contextual usage
Synesthetic associations
Type mechanics
How does the process work?
Fill in a questionnaire
Receive a naming report
Founders seem to like it
He totally got what I was going for with my brand. The logo is straight-up fire and has received so many compliments already. I'm stoked to put it on all of my branding materials and show it off to the world.
The moment I discovered Ensage I knew immediately that it would be the right fit for what I’m seeking. It was like meeting a person who could express my thoughts and feelings more aptly than I ever could.
Zlatko possesses a unique ability to breathe life into a vision. Through careful collaboration and deep insight, he has masterfully shaped our brand into a beacon of elegance.
During the design process, Zlatko shared ideas and sought feedback often, which helped ensure that the design and illustrations fully matched our intended message. He spent the time needed to ensure that every detail was just right across the website, and he made himself available when needed during the implementation phase.
Zlatko‘s professionalism, skill, and attention to detail stood out among the candidates we considered. He was extremely responsive to our requests and took the time to understand our requirements thoroughly. His great sense of design was evident in the final product, which exceeded our expectations.
This collaboration went perfectly. Zlatko is both a strong proposer and a good listener. His professionalism is constant throughout the design process, from the format of the deliverables to his responsiveness and availability. Rarely one can find such a designer.
Founder
Business
Common questions
No. While AI is used internally as part of the exploration process, the service is human‑led. Naming things require not only intellect, but feelings, intuition, imagination, foresight, and a bit of magic—something that AI doesn‘t have. Yet.
No. I only provide rought trademark orientation, but I'm not a lawyer and can‘t offer legal guarantees. The way I do it is I check public TM databases like USPTO. I recommend working with an IP attorney for final clearance before you commit to a name.
The pricing packages offer only a few, carefully curated name proposals. But sometimes your ideal name might hide right after that. If that happens, I‘ll give you a discount if you decide to purchase another round of name proposals.
It's part research, part intuition, part linguistics, part magic. While I can‘t explain the magical part, I can tell you that I start with your strategic foundation—like what you're building and who it's for. Then I explore: linguistic roots, cultural resonances, sound patterns, invented combinations, and some more. I test how names feel to say—in isolation and within a contenxt, what they suggest without stating, and whether they have room to grow with your business or whether they are resilient enough if you decide to pivot. Every name comes with this full reasoning.
I do both. If you need a single product or service named, either package works. If you're building a family of products that need to work together, then we might need to jump on a call, as that require more than just a template questionnaire.
Every name gets its own section with: the name itself, pronunciation guide, meaning and etymology (if applicable), strategic rationale (why it works for your business), emotional resonance (what it makes people feel), cultural considerations, trademark guidance and creative domain findings. You can also see all the name proposals at a glance, where you can compare their strenghts and weaknesses across multiple dimensions. I call it: The Naming Ontology. In short, that Notion document gets quite comprehensive.