Landing page design by Zlatko Najdenovski

Hey Zlatko. I had your website bookmarked to get to you when I‘m ready.

So, I‘m expanding my business into new territory, targeting a new audience. I need to describe what I sell pretty straightforwardly because the new audience is unaware of my core offering.

Do you think a landing screen will suffice?

Hi fancy client. I think it will. If you have only one goal that you need to achieve, a landing screen is just enough. I assume your goal is to convert, right?

Correct.

From where will those people arrive on the landing? What marketing channels do you use to onboard them?

Mostly through social media, but some find us organically. The latter is trickier to convert because they have no prior context of our core offering.

I see. And do you have the content ready?

Yes, but it‘s basically a giant blob of long paragraphs. Not sure if that‘s engaging to be read.

Probably not. 😊 But it‘s a good starting point for me to reorganise and optimise it.

If you need captivating content tailored to speak to your customers needs and wants, I also offer copywriting service at ensage.ai/services/copywriting

That‘s neat. But will you charge me additionally for that?

Yes, that goes at €1,000.

Awesome!

Just realised. This might be more than one screen because I’ll need a separate contact screen. Oh, and I want the newsletter to be on a separate screen so I can share the URL independently.

Does this still count as a landing page?

In my world, yes. And there is more. How about that cookie policy modal window? Or that 404 error screen?

I always forget about those. 🤦

But I don‘t. So, I‘ll cover those into the landing page too.

Now I‘m thinking. What if I need to include more screens like About us or Pricing?

Then we are building a website. And for websites, I have a custom price. It‘s usually €6,000 and up. 😊

Fair enough. Let‘s stick to the landing screen then, for now.

What‘s your payment preference?

I prefer 100% upfront.

Oh, I was hoping for 50%–50%.

For quick turnaround projects like this one, it’s simpler not to segregate the payment. That way, I can offer a money-back guarantee.

So, if I‘m not satisfied, you‘ll refund me?

Yes.

Well, I hope it doesn't come to that, though. 😊

Thus far, it hasn‘t. 😊

How long will the project take?

If you have the content and images ready, it usually takes about two weeks.

And this also includes development, right?

Of course! I use Webflow for that.

Keep in mind that this creates up a recurring monthly fee of $16 on your end, paid to Webflow. Is that fine?

Yeap, totally fine.

Are there any other spendings that I should be aware of?

I often use premium design assets (illustrations, fonts, patterns, etc.) for the interface design. While I usually cover the cost on my end, if you want to own the intellectual right to the resources I use, you can purchase them on your end.

But I‘ll consult with you in advance about the possible cost.

Sounds good.

Excellent. Whenever you need me, I‘m an email away.

It‘s a deal then. Have a great rest of the day.

You too. Cheers!

And don‘t forget to bookmark this website.

Wait, what? Oh, wow. That‘s so meta. 🤯

😊

Projects that involved landing page design

Projects that involved landing page design

Iconduck - The largest open-source repository for all things vectors

Pond Foundation - From a childhood memory to a mission-driven organisation

Ontologize – Conquering a high-value, high-demand niche with a personal brand

Récibook – Where written stories are turned into audio experiences

Different Way – Because social entrepreneurs and change-makers deserve it

Unable agency - A wordmark that is deeply digital and minimal to the core

Stratalis – Achieving brand clarity with a logo and website refresh

Multiply - A conversion-oriented website to multiply Amazon sales

Let‘s make something where your customers‘ hearts skip a beat, and your competitors drop dead.